Albion was founded in 2002 by Jason Goodman, in Shoreditch in East London. We’ve always specialised in using creativity to reinvent businesses. But we constantly evolve our approach to keep pace with a rapidly changing market. 

For our first decade we shaped the propositions, brands and marketing of some of the most successful VC-backed startups in London, partnering with Innocent, Skype, Betfair, Zoopla and King from beta to IPO.

Today we also work with established businesses who want to innovate like the fast-growth businesses trying to disrupt them. For example, we helped conceive and incubate the ‘corporate startups’ giffgaff for O2 Telefonica and Quotemehappy.com for Aviva, building out their propositions, developing their core product, acquiring their first customers, and ultimately scaling their marketing.

We now work with CEOs, CDOs, COOs and CMOs to develop new business strategies, and then collaborate with their teams to make them happen.

Since August 2014 we’ve been owned by MDC Partners, and are part of their KBS global network - a group of like-minded agencies and consultancies driven by a mission to modernise business.