Anomaly is a response to the widespread recognition in the industry - whether related to new product development and marketing or content and entertainment - that “the models are all broken” and “the traditional solutions are all becoming less and less effective.”
From the company’s inception, we realised intuitively that, in order to succeed, we needed to create an entity that was, literally, an “Anomaly” – something that deviates from the norm or from expectations.
To that end, Anomaly possesses an extremely diverse and elastic set of skills; operates on a progressive and entrepreneurial business model; focuses on creating business solutions; and lastly, has broken down traditional silos through a single bottom line – so that, as opposed to the status quo of mega-mall-esque conglomerations and specialist service providers, we can offer our partners the solutions that are entirely untainted by any financial bias.
We were named by Fast Company as one of The World's 50 Most Innovative Companies. It's incredibly flattering - but also a recognition of the breaking down of the conventions of what an agency is, and should be, capable of.
We were also named Ad Age Agency of the Year 2017.
And we put our money where our mouth is. Running through Anomaly is a strong commercial awareness that has been hardened through investing in our own IP, a relentless focus on our Client's businesses and tying agency remuneration to clients business success.
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