| Titre | I skip leg day |
| Agence | BBDO Berlin |
| Campagne | I skip leg day | The smart ebike |
| Annonceur | Smart |
| Marque | Smart |
| Date de première diffusion/publication | 2015 / 3 |
| Secteur d'activité | Autres véhicules |
| Slogan | the need for muscles is passé! |
| Synopsis | Never skip leg day... unless you ride a Smart ebike! |
| Philosophie | Watch this hilarious video by BBDO Berlin featuring a bunch of body builders with massive upper parts and thin, slim legs going around and singing on their Smart bike - the need for muscles is passé! “Never skip leg day”, they say. Unless you ride a smart ebike: The electric drive assists the muscle power and you will master even the toughest routes effortlessly. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Bigfish Film Production |
| Creative | Wolfgang Schneider |
| Creative | Jan Harbeck |
| Creative | Ton Hollander |
| Creative | Tobias Feige |
| Creative | Daniel Haschtmann |
| Creative | Timo Fiebig |
| Creative | Shelley Lui |
| Account Management | Dirk Spakowski |
| Account Management | Sebastian Schlosser |
| Account Management | Mario Friedmann |
| Account Management | Claudia Bach |
| TV Department | Allison Markert |
| TV Department | Alexander Geier |
| Réalisateur | Tobias Perse |
| Directeur de la photo | Carlo Jelavic |
| Monteur | Kai Kniepkamp |