Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

par Jeff Finkle on 21 February 2017
We seem to be living in an uncertain world of alternative facts, where Saturday Night Live spoofs no longer seem like satire but there is some comfort in embracing the humor... lire plus

Mark Tungate
par Mark Tungate on 10 February 2017
Blending design, branding and social strategy, small but nimble new outfit Jones & Bone is the perfect example of a 21st century agency. Read on to find out why the London-based duo prefer to call it a “creative boutique”. lire plus

on  6 February 2017
What distinguishes the big game from all other nights is the sheer size of the audience (100 million plus) and the fact that those watching are actually looking forward to seeing the ads.  lire plus

Mark Tungate
par Mark Tungate on  3 February 2017
If the President of the United States considers Twitter his most effective communications tool, who are we to argue? lire plus

Matthew Hallock
par Matthew Hallock on  3 January 2017
Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. lire plus

Mark Tungate
par Mark Tungate on  3 January 2017
Planning to get fit, pick up a new skill or kick a bad habit in 2016? There may be an app for that. lire plus

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