Tribune: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Matthew Hallock
par Matthew Hallock on  3 January 2017
Paul Rand is known as one of the most iconic graphic designers in American history, but his contributions are even greater than that. He elevated commercial artistry into graphic design. lire plus

Mark Tungate
par Mark Tungate on  3 January 2017
Planning to get fit, pick up a new skill or kick a bad habit in 2016? There may be an app for that. lire plus

Mark Tungate
par Mark Tungate on  1 December 2016
Times have been tough in 2016, but the advertising world has been looking for innovative ways of helping those in need. lire plus

Mark Tungate
par Mark Tungate on  9 November 2016
Il était un temps où une affiche n’était qu’une affiche. Mais la technologie a offert de nouvelles possibilités à ce vénérable média. lire plus

Philippe Paget
par Philippe Paget on 10 October 2016
Has one of advertising’s most disliked tools become a driver of creativity? lire plus

Mark Tungate
par Mark Tungate on 26 September 2016
Le déménagement d'une agence a rarement généré autant de publicité, mais il faut bien dire que la transformation, par BETC, des Magasins Généraux (un bâtiment couvert de graffitis dans la banlieue parisienne de Pantin) était à la fois audacieuse et visionnaire. lire plus

Mark Tungate
par Mark Tungate on 26 September 2016
Rarely has an advertising agency generated so much publicity through an office move, but it has to be said that BETC’s conversion of Les Magasins Généraux – a graffiti-covered yet alluring warehouse complex in the gritty Paris suburb of Pantin – was both audacious and visionary. lire plus

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Why Paul Rand Transcended Design

Why Paul Rand Transcended Design

By Matthew Hallock

on Jan 3, 2017

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The digital resolution

The digital resolution

By Mark Tungate

on Jan 3, 2017

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Peace through technology

Peace through technology

By Mark Tungate

on Dec 1, 2016

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La révolution de l’affichage

La révolution de l’affichage

By Mark Tungate

on Nov 9, 2016

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Nouveautés sur AdForum

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