Insights: The Cutting Edge of Advertising

Ad industry thought leaders discuss creativity, business trends and how technology is revolutionizing advertising.

Bruno Gralpois
par Bruno Gralpois on 25 April 2017
Great CMOs are amazing partnership builders. They create strong, long-lasting agency relationships that deliver unmatched work and results. lire plus

on 14 April 2017
The Green Rush is upon us.  As of this writing, eight states (including Washington DC) have passed laws making adult-use (aka recreational) cannabis legal and another 14 sta... lire plus

on 12 April 2017
The more we learn about health, the more it seems that health includes everything. The definition of “health” is expanding as consumers begin to include health as a factor in everyday deci... lire plus

Mark Tungate
par Mark Tungate on  5 April 2017
Du caddie au canapé, les objets qui remplissent notre vie quotidienne deviennent intelligents et se connectent à des applications. Et tout naturellement, les marques et les agences participent à cette évolution.  lire plus

Matthew Hallock
par Matthew Hallock on  5 April 2017
Back in the old-fashioned times before the internet, I used to go to the Museum of TV & Radio in NYC and watch TV commercials on VHS. They have a vast archive there, including a tape with a compilation of Pepsi spots and its classic tag line, The Choice of A New Generation. lire plus

Mark Tungate
par Mark Tungate on  4 April 2017
From shopping carts to sofas, the objects that furnish our daily lives are hooking up to apps and getting smart. Naturally, brands and agencies are helping to drive this evolution. lire plus

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