| Titre | Whitelisting: saving the future of the internet |
| Agence | Hogeschool Utrecht |
| Mise en ligne | Novembre 2016 |
| Synopsis | Campaign name: Whitelisting: Saving the future of the internet Campaign summary The focus of this campaign is to raise awareness about the use of adblockers and to promotewhitelisting. The main character in the campaign is Little Timmy. The target group is triggered by theteaser campaign by including billboards and posters. After this teaser campaign, the real campaignstarts with an online shock page, where content is banned for people using adblockers so that the onlythe group using adblockers is targeted. After a few seconds the animation of Little Timmy starts and hewill explain how to use whitelisting to restore the lost content. |