| Philosophie | The campaign has been created for running footwear and apparel company Craft, who now releases the Ultimate Guide to Running in a book format. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy “Rivs” Puzey. Beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot. The running world is flooded by books and magazines promoting different truths, ironically turning something as beautifully simple as running into something complicated. This book works as an antidote, and celebrates the simple nature of the sport. The Ultimate Guide to Running is an ode to the running mindset and the fact that it doesn’t matter how you run, as long as you do it. Always putting one foot in front of the other, no matter if you are just out for an evening jog or if you are trying to break world records. Whether it is cold, dark, hot, raining, or snowing. One foot in front of the other. The book was launched in NYC during the New York Marathon together with running store Fleet Feet and is available to order at craftsportswear.com |