Forsman & Bodenfors is a global creative collective working to unlock the power of creativity through collaboration and build the most human and iconic brands and businesses in the world. Forsman & Bodenfors was founded in 1986 in Sweden with the vision of creating world-class communications for its clients. Twenty years after its founding, the agency joined the MDC Partners family. In 2018, Forsman & Bodenors joined forces with MDC’s New York-headquartered global creative agency, KBS, to form what is now a global creative collective under the Forsman & Bodenfors name.

Designed to bring a collaborative way of working creatively around the world, the global Forsman and Bodenfors collective brings together the industry’s most innovative talent, combining the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise. 

Designed to bring a collaborative way of working creatively around the world, the global Forsman and Bodenfors collective brings together the industry’s most innovative talent, combining the signature Forsman & Bodenfors approach with specialized data, analytics, tech and media expertise. 

In recent years, innovative marketers and technology leaders have been given a false choice between traditional creative agencies and tech-forward digital shops. Breakthrough work integrates creativity, media and technology seamlessly; the new Forsman & Bodenfors is uniquely positioned to deliver world-class creative to our clients. 

The new Forsman & Bodenfors embraces the Forsman & Bodenfors way, a fundamentally collaborative model. By breaking free from the standard hierarchical agency model the new Forsman & Bodenfors will empower employees to work in highly autonomous and creative ways. This is why in the Forsman & Bodenfors way, “the only boss is the task itself.”