TitreTruck Queens
Campagne Truck Queens
Annonceur Iveco
Marque Iveco
Date de première diffusion/publication 2021 / 10
Secteur d'activité Camions, pick-ups
Philosophie Three women, one big dream: to make a career in the Trucks Business.
For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks.
Type de média Brand Content
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Directeur de création
Senior Art Director
Senior Copywriter
Junior Art Director
Junior Copywriter
Social Media Director
Social Media Manager
Digital Media Planner
Client Services Director
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