TitreTruck Queens
Agence
Campagne Truck Queens
Annonceur Iveco
Marque Iveco
Date de première diffusion/publication 2021 / 10
Secteur d'activité Camions, pick-ups
Philosophie Three women, one big dream: to make a career in the Trucks Business.
For International Women's Day Iveco wanted to tell the story of Judith Ehrmann, a truck racing team mechanic, Lorella Della Torre, who has carved out a career as Truck Sales Manager, and Oti Cabadas, a truck driver. Km after km, they have fought against prejudices and obstacles to lead the change of the truck world towards a reality without preconceptions and gender distinctions and pave the way for new generations of women who will find their passion in trucks.
Type de média Brand Content
Longueur
Responsable de la création
Directeur de création
Senior Art Director
Senior Copywriter
Junior Art Director
Junior Copywriter
Social Media Director
Social Media Manager
Digital Media Planner
Client Services Director
Maison de production

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