TitreWe can make peace come true
Campagne We can make peace come true
Annonceur Emergency
Marque Emergency
Date de première diffusion/publication 2023 / 1
Produit N/A
Secteur d'activité Droits de l'homme
Slogan Ogilvy Italy for Emergency: its founder's words turn into reality with AI. For a 2023 in the name of peace.
Synopsis Emergency is an Italian NGO that provides free, high-quality healthcare to victims of war and poverty. Its founder, Gino Strada,  has always affirmed that he was not a pacifist but that he was against war and its atrocities, that he had been fighting for his entire life. And after his passing in 2021, he left this dream of a world without war as his legacy. His words are the key player of the video: words that describe a future of brotherhood and solidarity. Words that he wrote hoping they would come true. "We won't see it, maybe neither our children will see it, but war can and must be abolished just as slavery was". To do it, Ogilvy Italy together with an international team of AI artists, speakers and composers, used a set of Artificial Intelligence (Stable Diffusion, MidJourney, Dall-e 2, Lexica Aperture) to create a unique video which turned Gino Strada’s words into images. Just because, as he said: "To create a world without war, we have to imagine it first". The video has been released in Italy and worldwide through Emergency social medias, wishing this peace project would truly become a reality in 2023.
Philosophie For the sixth year in a row, Ogilvy Italy and Emergency made a video to wish the world not only a new year, but a peaceful one. The theme of this edition is the need to start imagining the abolishment of war. A goal that is more urgent than ever, since the outbreak of the conflict in Ukraine in 2022. But also, the great challenge Einstein and other scientists issued in the Russell–Einstein Manifesto of 1955.
Type de média Film Web
Bande son “Le Souffle de l’Univers” composed by Philip Abussi
Plus d'info https://www.emergency.it/
President & Chief Creative Officer
Directeur de la création
Directeur de la création
Client Creative Director
Client Creative Director
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
Head of Strategy
Head of Tv Production
Senior Producer
Head of PR
Account Supervisor PR
Head of Social Media
Senior Social Media Manager
Production agence
Production Company AI
Executive AI Producer
Executive AI Producer
Music Production Company
Music Project Manager
President & Chief Creative Officer Giuseppe Mastromatteo
Executive Creative Director Lavinia Francia
Executive Creative Director Francesco Basile
Client Creative Director Nicolò Mondonico
Client Creative Director Alberto Crignola
Art Director Andrea Molteni
Art Director Marta Are
Copywriter Andrea Cauteruccio
Copywriter Alessia Tamburino
Head of Strategy Luca Tapognani
Strategist Silvia Tasso
Head of Tv Production Sanam Bartoletti
Senior Producer Lorenzo Alaimo
Head of PR Anna Esposito
Account Supervisor PR Emanuele Palmieri
Head of Social Media Carola Bracci
Senior Social Media Manager Rodolfo Lombardi
Production (Agency) Hogarth Italy
Speaker Christopher Jones
Speaker Andrea Cecchi
Production Company AI Artie Isaac

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