Coordonnées/Contact

52, avenue Emile Zola
Boulogne Billancourt 92100
France
Téléphone: (+33) 01 41 23 41 23
E-mail:
Site web:

Valérie Accary

Valérie Accary

President

Téléphone: (+33) 1 41 23 41 00

Julien Lemoine

Julien Lemoine

Vice President Global Brands

Téléphone: (+33) 0689419695


Données

Autres compétences: Marketing Médias sociaux, Communication Corporate, Développement / innovation / marques, Stratégie et planning

Fondée en: 1973

Société-mère:

Réseau:

Effectif: 120

Awards: 769

créations: 4

Clients: 17

Autres compétences: Marketing Médias sociaux, Communication Corporate, Développement / innovation / marques, Stratégie et planning

Fondée en: 1973

Société-mère:

Réseau:

Effectif: 120

Awards: 769

créations: 4

Clients: 17

CLM BBDO

52, avenue Emile Zola
Boulogne Billancourt 92100
France
Téléphone: (+33) 01 41 23 41 23
E-mail:
Site web:
Valérie Accary

Valérie Accary

President

Téléphone: (+33) 1 41 23 41 00

Julien Lemoine

Julien Lemoine

Vice President Global Brands

Téléphone: (+33) 0689419695

When instagram dogs offer their account to dogs waiting for adoption

Humans are not the only ones to be in uent on social media. Nowadays, more and more dogs have their own Instagram accounts. Some of them are liked and followed like stars. Pedigree and their agency CLM BBDO laid hold of this phenomenon for the good cause with an operation called “Dogs for dogs”. Exceptionally, several of the most in uent French Instagram dogs lent their account to other dogs of the same breed, waiting to be adopted. Their followers then liked their photos like they usually do, before realizing they were actually giving likes to an abandoned dog. A dog similar to the one they are used to following, but one that they can adopt, thanks to a link redirecting to agirpourladoption.fr. For the rst time, thanks to Instagram, dogs used their notoriety to support other dogs. For 10 years, Pedigree supports adoption via the program Agir Pour l’Adoption. In addition to the food that the brand has been supplying to shelters, the brand communicates in an innovative way to sensitize French people to the cause of adoption.

CASE AVAILABLE ON https://youtu.be/Phsd-M4-mP4

BBDO PARIS Auriane Desplanches : +33 1 41 23 41 21 – E-mail : desplanchesa@clm.bbdo.fr