TitreThe Bear
Titre (langue originale)L'ours
Campagne The Bear
Annonceur Canal+
Marque Canal +
Date de première diffusion/publication
Secteur d'activité Programmes et chaînes de TV et radio
Slogan The more we watch CANAL+, the more we like cinema.
Slogan (langue originale) Plus on regarde CANAL+, plus on aime le cinéma.
Synopsis Canal + has always been committed to cinema. It is more than a mere broadcaster.
It has always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasising the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.).
Canal +  and BETC have now come up with a film, The Bear, to remind audiences of the channel’s continuing commitment: to transmit the passion of filmmaking to its subscribers.
To make this film, BETC chose to work with Matthjis van Heijningen, who also directed The Closet, which was the most awarded film in 2010 (The Gunn Report).
The tone remains unique, enhanced by the use of 3D to make the bear as expressive as possible.
The same creative team, which worked on The Closet, Éric Astorgue and Jean-Christophe Royer, under the supervision of President and Chief Creative Officer of BETC, Stéphane Xiberras, once again contribute to the distinguishing tone that is so familiar about the major advertising campaigns of Canal +
Type de média Télévision & Cinéma
Maison de production
Directeur de création
Directeur artistique
Concepteur / rédacteur
Planneur stratégique
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