TitreThe World’s Shortest Test Drive
Campagne The World’s Shortest Test Drive
Annonceur Kia Motors
Marque Kia Sorento
Date de première diffusion/publication
Secteur d'activité 4x4
Philosophie How many features of the 2019 Sorento can you showcase in just over 300 feet?

The answer lies in the latest spot by Kia Motors America (KMA) which demonstrates 17 features on a 335-foot straightaway in 22-seconds flat, making it the shortest test drive ever. In the spot, titled “The World’s Shortest Test Drive,” KMA leverages the ever-dwindling attention spans of consumers by turning the typical test drive on its head and challenging the usual car features ad by literally packing the most innovative and desired features into it. Because life’s too short for boring test drives.

The latest creative entry to bear Kia’s new brand positioning Give It Everything, “The World’s Shortest Test Drive,” illustrates how Kia gives it everything by putting the Sorento through its paces, showcasing many available features.
Type de média Télévision
Founder / Chairman
Directeur de la création
Group Creative Director/Art Director
Group Creative Director/Copywriter
Concepteur / rédacteur
Directeur artistique
Managing Director of Broadcast Production
Business Affairs Director
Associate Business Affairs Manager
Communication Planner
Associate Director of Project Management
Chef de projet
Creative Resource Manager
Directeur Général
Directeur de clientèle
Management Supervisor
Account Executive Assistant
Account Coordinator
Product Information Manager
Managing Director, Integrated Production
Producteur digital exécutif
Producteur digital
Management Supervisor, Digital
Digital Account Executive
Maison de production
Managing Director/Executive Producer
Producteur exécutif
Directeur de la photo
Editorial Executive Producer

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