At The VIA Agency, our purpose is to help clients grow through creativity. In order to help our clients grow, we need to ensure that we always offer fresh perspectives, challenging insights and creativity. To us, “creativity” is greater than creative. The latter is an important output of our thinking; the former is a characteristic that each VIAn is responsible for cultivating. Creativity is our deliverable and we have taken great care to develop an environment and agency culture that nurtures and values it.
Twenty-plus years ago, our agency founders wrote 10 principles on a cocktail napkin. They have remained unchanged since, and we live by them and for them every single day. These reflect the combination of art and science that is so crucial in our industry. They remind us why we got into this business and how to do our best work. We often tell prospective clients that our principles are the best reflection of our culture, and if you can see yourself in these principles, then we will work very well together.
BE CURIOUS HONOR THE PROCESS THINK LIKE THE AUDIENCE CREATE RESPECT BE ON TIME FIGURE IT OUT FIND THE MAGIC DO WORK THAT MAKES YOU PROUD BELIEVE
Founded in 1993, The VIA Agency is a privately held limited liability company. VIA has recently begun the process of transferring ownership from the majority unit holder to all VIA employees. By 2022 VIA will be entirely employee-owned...making our "think like an owner" mantra a reality!