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TitreBluey and the Flower Parade
Campagne Bluey and the flower parade
Annonceur KLM
Marque KLM
Date de première diffusion/publication
Secteur d'activité Transports aériens, routiers & maritimes, chemins de fer
Synopsis KLM Royal Dutch Airlines is proud to present its first short animation film for children about Bluey, the tough little KLM plane. “Bluey The Movie” will be shown on the special KLM You Tube channel from today on, and on board all intercontinental KLM flights from June onwards. “Bluey The Movie” is the first in a series of animation films about the little aircraft. In the first film, Bluey, his father and his friend Windy have a fun and exciting adventure at the annual Zundert flower parade. 
Philosophie This film is the first one in a series of animation films about the little plane Bluey. In the first animation film, Bluey, his dad and his female friend Windy experience a nice adventure at the flower parade.
Pol Hoenderboom, Creative Director, DDB & Tribal Worldwide, Amsterdam, says: “Although it’s a kids campaign, we wanted to create an animation movie that was also entertaining for parents. It’s such a pleasure working on projects like this. From creating all the characters, wring their personalities. To the actual voice-over sessions, where we ended up with a real father and son playing Bluey and Dad.”  
“Bluey The Movie” as Part of the Kids Experience
KLM wants to ensure its younger passengers have a pleasant and comfortable journey. Bluey was launched last November especially for young children travelling with KLM. Since then, this little plane has become extremely popular with our younger travellers. Several Bluey products are available, ranging from key cords, trolleys and card games, to a fun Bluey meal box for children on international flights. Children who are travelling unaccompanied by an adult can also use the newly renovated KLM Junior Jet Lounge at Schiphol. The play area in Lounge 2 at Schiphol is also being revamped to ensure Bluey becomes part of the scene here.
Type de média Télévision