lew'lara\TBWA Insights

In a shocking fourteen-year record, Brazil still ranks number 1 worldwide for trans people killings. This led to the launch of Over 30‎, underpinned by a partnership with Lew'Lara\TBWA and Mynd. lire plus

Created by Lew'Lara\TBWA, the first social impact streaming platform that innovates a new approach to attracting repeat donations to this institution. It's another one that you subscribe to and don't watch, but which directs donations to humanitarian aid activities. lire plus

Brazil’s Pague Menos drugstore chain (which owns the world's largest pharmaceutical retail channel on YouTube with 225,000 subscribers), is launching the unprecedented NO AD initiative, which removes ads from urgent health-related content. lire plus

In its latest campaign, Brazil’s Piraquê premium snacks and cookies brand (owned by M. Dias Branco) asks the public to accept its new cookies, instead of accepting or rejecting virtual tracking cookies. lire plus

Film by Lew'Lara\TBWA enhances knowledge of full service in BSL at BB lire plus

Raquel Messias, Chief Strategy Officer at Lew'Lara\TBWA, fills us in on the key to brand consistency and being able to discern what's right for the essence of the brand. lire plus

April 2022 – Lew'Lara\TBWA welcomes André Gola as its new Chief Creative Officer. Formerly working at AlmapBBDO, he is now in charge of strengthening the agency's creative culture and disruptive DN... lire plus

We reflect the environment where our consumers live. So, if they are 100% connected, we will be 100% connected too, creating and developing new ways of interaction. That way both (consumers and agencies) naturally push all platforms forward. lire plus