TitreMixtape’22
Agence
Campagne Mixtape’22
Annonceur National Citizen Service
Marque NCS
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Philosophie Karmarama, part of Accenture Interactive, has joined forces with the NCS (National Citizen Service) to launch Mixtape ’22, an audiovisual mix tape featuring new music by young British artists using and sampling the words of UK teenagers. The featured artists are Saidhu, winner of Rap Game 2021; BBC Radio 1 presenter and neo soul singer Victoria Jane; and Garage singer Emma Cannon. For Mixtape ’22, they each wrote and performed music featuring lyrics inspired by feelings and opinions crowdsourced from young people around the country. The three artists also appear in a film about the project, which breaks on NCS’ YouTube channel this week.
Type de média Digital
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PR, Social
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MUSIC Artist
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