TitreSKY SQReening
Campagne SKY SQReening
Annonceur Sky Deutschland Fernsehen GmbH & Co. KG
Marque Sky Deutschland Fernsehen
Mise en ligneSeptembre 2017
Secteur d'activité Médias, édition, production
Philosophie We used advanced technology to target a basic human instinct: Curiosity.
We broadcast the Sky exclusive Champions League top match Real Madrid vs.
Schalke 04 live to public screens all over Germany. But like you have never seen
football before: Encoded with the first ever real-time adaptive QR code.
This created the irresistible urge to see more. Via scan, everyone could experience
Sky Go on their own smartphones – and even share it with friends, who can also
watch and share. This way, within 90 minutes all of Germany caught a glimpse of
Sky Go.
Problème In Germany, only Sky Go broadcasts the Champions League live on mobile.
Our objective was to bring this exclusive offer to life.
Résultat Starting with a few screens, the campaign grew exponentially:
15 Mio. contacts
1800% higher engagement rate*
94% sharing rate
23% increase in sales*
*compared to: standard QR codes/ similar matches before.
Type de média Digital

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