|Annonceur||Sky Deutschland Fernsehen GmbH & Co. KG|
|Marque||Sky Deutschland Fernsehen|
|Mise en ligne||Septembre 2017|
|Secteur d'activité||Médias, édition, production|
|Philosophie|| We used advanced technology to target a basic human instinct: Curiosity.|
We broadcast the Sky exclusive Champions League top match Real Madrid vs.
Schalke 04 live to public screens all over Germany. But like you have never seen
football before: Encoded with the first ever real-time adaptive QR code.
This created the irresistible urge to see more. Via scan, everyone could experience
Sky Go on their own smartphones – and even share it with friends, who can also
watch and share. This way, within 90 minutes all of Germany caught a glimpse of
|Problème|| In Germany, only Sky Go broadcasts the Champions League live on mobile.|
Our objective was to bring this exclusive offer to life.
|Résultat|| Starting with a few screens, the campaign grew exponentially:|
15 Mio. contacts
1800% higher engagement rate*
94% sharing rate
23% increase in sales*
*compared to: standard QR codes/ similar matches before.
|Type de média||Digital|