| Titre | The Shortcut Billboards |
| Brief | The Mini Connected system lets drivers save time by helping them avoid traffic and find the quickest way around the city. To bring the idea to the streets in a fun way, billboards became doors, ladders and steps that allowed pedestrians to take alternative routes around the city, shortening their routes by as much as 12 minutes. By crossing a football pitch, scaling a wall or passing through a tunnel, Berliners experienced the time-saving benefits of Mini Connected. |
| Agence | Serviceplan Group |
| Campagne | The Shortcut Billboards |
| Annonceur | BMW |
| Marque | MINI Connected |
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Petites voitures |
| Synopsis | Within the framework of the campaign for MINI’s new fully connected car range we needed to come up with an idea that promotes Real-Time Traffic Information (RTTI) – a feature that gives car drivers real-time alerts for any accidents, traffic jams and roadworks ahead. |
| Type de média | Ambient |
| Maison de production | Neverest GmbH & Co. KG |
| Global Chief Creative Officer | Alexander Schill |
| Creative Managing Partner, Germany | Matthias Harbeck |
| Managing Creative Director | Hans-Peter Sporer |
| Directeur associé | Christina Antes |
| Directeur de clientèle | Konstanze Kliesch |
| Responsable de budget agence | Valentyna Fomina |
| Directeur de création | Luitgard Hagl |
| Concepteur / rédacteur | Kornelia Szatko |
| Directeur artistique | Michael Lux |
| Junior Art Director | Pascal Plaumann |
| Directeur Général | Ewald Pusch |
| FFF Producer | Jochen Hirt |
| Freelance Producer | Norbert Henning |
| PDG | Ben Foehr |
| Réalisateur | Stephan Telaar |
| Responsable de la production | Hakan Çırak |
| Maison de production | It's us Media Berlin |
| Producteur délégué | Karina Kirschner |
| Assistant de Production | Omid Mirnour |
| Assistant de Production | Johanna Katz |