TitreBUD-Meal Slot Machine
Campagne BUD-Meal Slot Machine
Annonceur AB Inbev
Marque Budweiser
Date de première diffusion/publication
Secteur d'activité Bières, cidres
Synopsis For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store.

Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms.
Type de média Etude de cas
Global Executive Creative Director
Management Director
Responsable de la création
Directeur de création associé
Directeur de création associé
Directeur artistique
Directeur artistique
Directeur artistique
Concepteur / rédacteur
Concepteur / rédacteur
Concepteur / rédacteur
Business Director
Directeur de clientèle
Chef de groupe
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