| Titre | BUD-Meal Slot Machine |
| Agence | Serviceplan Group |
| Campagne | BUD-Meal Slot Machine |
| Annonceur | AB Inbev |
| Marque | Budweiser |
| Date de première diffusion/publication | |
| Secteur d'activité | Bières, cidres |
| Synopsis | For Serviceplan Shanghai’s first campaign for Budweiser they created "BUD X Eleme Super Brand Day“, featuring a digital and physical version of the BUD-meal slot machine which enabled consumers to try out their luck in getting different BUD meal combos. In order to translate the consumer experience from online to offline, a real-life BUD-meal slot machine was launched in Hema store. Designed with interesting icons, each food combo’s name has its own social slang. In order to create a mysterious feeling and anticipation of what the consumer will get for the delivery, Serviceplan Shanghai also created a special packaging. Within 3 days of the campaign launching in China, 138,944 BUD beer combos had been sold, with a 433,515 engagement of the BUD-Meal slot machine. More than 80,000 stores listed BUD customized beer combos. The first FMCG brand hub launched on the Eleme platform, with more than 1 million consumers visiting the site and 242,153,685 exposure on social platforms. |
| Type de média | Etude de cas |
| Longueur | |
| Global Executive Creative Director | Jason Romeyko |
| Management Director | Bernard Wong |
| Responsable de la création | Kan Wing Ho |
| Directeur de création associé | Yifan Wang |
| Directeur de création associé | Social Media Group Head |
| Directeur artistique | Magical Zhao |
| Directeur artistique | Jason Liu |
| Directeur artistique | Charlie Wang |
| Concepteur / rédacteur | Lisa Liu |
| Concepteur / rédacteur | Cole Yao |
| Concepteur / rédacteur | Mao Shanshan |
| Planneur | Moritz Sanner |
| Business Director | Erin Li |
| Directeur de clientèle | Stella Shi |
| Chef de groupe | Freya Lai |
| Maison de production | NCKCHN Design |