TitreGlasses of Drought
Agence
Campagne Glasses of Drought
Annonceur Finish
Marque Finish
Date de première diffusion/publication
Secteur d'activité Produits d'entretien
Synopsis Turkey is on the brink of serious water shortage, and the brand has launched a huge campaign calling everyone to start saving for future generations. One of the most evident signs of this shortage is the water levels in the lakes, where water levels have seriously dropped. So we have studied the topography of 5 lakes (Seyfe, Suğla, Ilgın, Karataş and Burdur Lakes) and turned their shapes into glasses, each glass representing a lake. The amount of water they hold is also the percentage of the water remaining in those lakes. So, if there’s only 64% of water left in Burdur lake, the glass can also hold that percentage of water. The glasses were first launched on the 22nd March, World Water Day, which also happens to be the date of the biggest national economic forum; Uludağ Economical Forum. All the glasses at the event were swapped with our glasses. Here we reached 2.200 people the major opinion leaders of the country: Members of the government, top academicians, company CEO’s and all the news channels. We hacked the event. As they tried to drink water out of a shallow glass, they could see our website.
Type de média Développement/Design produit
Longueur
Marketing Director
Senior Brand Manager
Senior Brand Manager
Senior Media Manager
Senior Assistant Brand Manager
Responsable de la création
Directeur de création
Equipe créative
Equipe créative
Equipe créative
Producteur, agence
Producteur, agence
Client Services Director
Client Services Team
Client Services Team
Directeur des Stratégies
Directeur média
Associate Media Director
Media Supervisor
Media Supervisor
Media Buy/Planner
Media Buy/Planner
Media Buy/Planner
Media Buy/Planner
Branded Content
Branded Content
General Manager
Directeur associé
Directeur associé
Photographe
Photography / Retoucher
Post production
ADR
Musique
Packaging Design
Packaging Design
Glassmaker
Glassmaker
Glass Mold
Glass Mold
Glass Print
Glass Print
Product Producer
Product Production Company

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