TitreProgressive’s “Motaur” Views a Herd
Campagne Progressive Motaur
Annonceur Progressive
Marque Progressive
Date de première diffusion/publication
Secteur d'activité Assurances, mutuelles
Synopsis The Motaur – the mythical half-man, half-motorcycle – rides again in a new :30 spot for Progressive, called “Herd.”

A visual manifestation of the core customer insight that motorcyclists often feel at one with their bikes, the Motaur is a way for Progressive to celebrate this often misunderstood community of riders. Up until now, viewers have only seen the Motaur (introduced in 2019) on his own, as he is questioned about his appearance by traditional humans. In this new spot, the story continues as we see the Motaur in a scenic landscape, taking in the beauty of a herd of stampeding dirt bike Motaurs. Our protagonist raises his front tire in salute.

This high-production value spot was created by Arnold, and made in collaboration with production partners Dummy (incl. director Harold Einstein), Arcade and The Mill. Although the work was shot before the pandemic, all post-production took place remotely over the past several weeks.
Type de média Télévision
Plus d'info
Ad Agency Arnold
Marketing Val Bettini, Gail Felcher, Jordan Colleran, Crissy Cavallaro
Project Management Eric Rubino
Planning Lanna Tokuhiro and Molly Chisholm.
Production Company Dummy
Production Company Line Producer Michael Kanter
Director Harold Einstein
Cinematographer Andrzej Sekula
Editorial Company Arcade
Editor Dave Anderson
Sound Design Mike Secher, Soundtrack
Music HiFi Project
VFX The Mill
Client Progressive

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