Coordonnées/Contact

225 North Michigan Avenue, 10th Floor
Chicago Illinois 60601
Etats-Unis
Téléphone: (+1) 312 552 6000
E-mail:

Données

Autres compétences: Agence digitale, Brand Content, Développement / innovation / marques, Stratégie et planning

Fondée en: 1949

Société-mère:

Réseau:

Holding: Omnicom Group Inc. (New York, Etats-Unis)

Effectif: 300

Awards: 317

créations: 70

Clients: 6

Autres compétences: Agence digitale, Brand Content, Développement / innovation / marques, Stratégie et planning

Fondée en: 1949

Société-mère:

Réseau:

Holding: Omnicom Group Inc. (New York, Etats-Unis)

Effectif: 300

Awards: 317

créations: 70

Clients: 6

DDB Chicago

225 North Michigan Avenue, 10th Floor
Chicago Illinois 60601
Etats-Unis
Téléphone: (+1) 312 552 6000
E-mail:

BLUE MOON MOVES TO NEW CREATIVE AGENCY UNDER DDB UMBRELLA

MillerCoors has awarded the Blue Moon creative account to DDB. fifty5Zero, a newly created unit of DDB, the same parent company that spearheaded the resurgence of Miller Lite will be responsible for Blue Moon's creative.

The move comes a month after MillerCoors began a competitive process to re-assign creative duties of Blue Moon, the nation’s top-selling craft beer brand.

Paul Gunning, President and Chief Operating Officer of DDB/U.S. commented about the win:
“We couldn’t be happier that our relationship with MillerCoors continues to grow and we’re honored they tapped fifty5Zero to lead the creative for the beloved Blue Moon brand. We’re eager to help distinguish Blue Moon’s position in the craft beer category and create new opportunities for the brand to grow and advance.” 

Bryan Ferschinger, the MillerCoors vice president of marketing for innovation and national crafts said, "Since taking over Miller Lite responsibilities a year ago, DDB has made a strong mark, leading the Hold True creative campaign, reigniting the brand’s competitive side and refining its iconic visual ID. We're confident that the agency's proven track record of producing clearly differentiated, impactful work will further elevate and grow the Blue Moon brand." 

Read MillerCoors's official statement about the Blue Moon win here.