Campagne Lexus December to Remember Sales Event
Annonceur Lexus
Marque Lexus
Date de première diffusion/publication
Synopsis The Lexus "December To Remember" sales event has become an iconic auto industry event. But before Lexus disrupted the category in the ‘90s, auto advertising was a free-for-all led with deal-based messages from manufacturers. Once Lexus introduced its beautifully shot, aspirational depictions of people getting a Lexus topped with a big red bow as a holiday gift, the competition followed suit. In doing so, Lexus turned historically the worst sales month of the year into the strongest, with other auto brands following suit.
To update the iconic campaign for the 14th year, Lexus and Team One created an integrated marketing campaign that built on the approach of telling children fanciful stories of how the family’s new Lexus arrived. “Teleporter” shows two elves zapping an RX to a family’s driveway through an ice-covered teleportation machine. The spot cuts to a dad telling his kids how Santa delivers the “big stuff.” The campaign reveals some of Santa’s inventive gift-giving secrets and illustrates that with Lexus you’re never too old for toys. 
Type de média Télévision
Agency Team One
Chief Creative Officer Chris Graves
Group Creative Director Jason Stinsmuehlen
Copywriter Daniel Streadbeck
Art Directors McKay Hathaway, Bernie O’Dowd, Amy Servidea, Bryan Carroll, Patrick Dougherty
Copywriters Dave Carlson, Aroon Muhkey
Executive Producer Sam Walsh
Producer Amy Gershwin
Associate Producer Tiffany Otoya
Account Director Joel Dons
Account Supervisor Trina Sethi
Director of Strategic Planning Noel Sullivan
Senior Strategic Planner Ashleigh Edwards
Senior Project Manager Amanda Rackley
Senior Business Affairs Manager Janet Anderson
Director of Product Information Robert Jordan
Media Planner Jarod Knight
Post Production Company Mirada
President John Fragomeni
Executive Producer/General Manager Patrick Nugent
Director Grady Hall
VFX Supervisor Zach Tucker
Creative Director Jonathan Wu
CG Supervisor Michael Shelton
Senior Producer Diana De Vries
Production Coordinator Jami Schakel
Production Company Motion Theory
Director Grady Hall
Founder/Executive Producer Javier Jimenez
Head of Production Ben Leiser
Producer Oualid Mouaness
Director of Photography Trent Opoloch
Vancouver Production Company Capitol Media
Executive Producer Christian Allen
Head of Production Keely Stothers
Line Producer Abigail Flint
Editorial Company Mirada
Editor Hal Honigsberg
Senior Producer Diana De Vries
Production Coordinator Jami Schakel
Telecine The Mill
Colorist Adam Scott
Music Company Robot Repair
Executive Producer Doug Darnell
Composers Aaron Alden, Josh Hawkins, Mike Schanzlin
Sound Designer Doug Darnell
Voiceover Maurice LaMarche
Recording Studio Juice Studios
Special Effects /A52 

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