TitreSole of the UX
Campagne Lexus UX
Annonceur Lexus
Marque Lexus
Date de première diffusion/publication
Secteur d'activité Secteur automobile
Synopsis To mark the launch of the 2019 UX, a luxury crossover engineered for the city, Lexus partnered with designer John Elliott to create “Sole of the UX” custom tires inspired by his John Elliott x Nike AF1 sneaker. Revealed at Elliott’s New York Fashion Week after-party, the collaboration features an all-white UX with custom tire details including white-on-white layers, double-stitched leather and a stepped-metal air valve—for the modern urban explorer seeking a fresh, contemporary dynamic take on luxury driving.
Type de média Packaging, Marque & Design

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