We are a cultural engine for 21st-century businesses. We create Disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. We are a full-service marketing and communications agency offering brand strategy, communications planning, search and analytics, digital, social, branding and design, as well as a world-class in-house production studio called Grizzlee. Our partners include Apple, Gatorade, McDonald’s, Intuit Quickbooks, IMAX, Principal, Supercuts, UNIQLO, and more. We are continually growing and evolving in response to fast-moving contemporary culture, the needs of our clients, and a rapidly evolving competitive set.
BORN IN THE WEST
At a time when Madison Avenue was the only place for ad agencies to do business, we opened our doors on the West Coast, and have never looked back. Being on the West Coast has always represented a pioneering and optimistic outlook, and now allows us to connect with the tech culture that stretches from LA to SF to Seattle and is influencing the way the world works.
LOCATE AND INVOLVE
This is how we describe our role in working with brands. It’s important for us to understand the purpose each of our brands has in the world, the emotional spaces they occupy in people’s hearts and minds, and how they play a role in their lives. Once we understand where they live, then we think about how we can continue to involve them in contemporary culture.
THE POWER OF OUR COLLECTIVE
TBWA, named Adweek’s 2018 Global Agency of the Year, is The Disruption® Company: the cultural engine for 21st century-business. One of the world’s most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands across the globe. Our collective has 11,300 creative minds across 275 offices in 97 countries. Our unique approach to global operations stands on the fundamental belief in the power of a creative collective of connected, yet distinct, agencies. Rather than a “network” that drives uniformity and status-quo thinking, operating as a collective encourages each office to have their own strong individual culture, while uniting with the greater group through the power of Disruption.
Our true competitive advantage is our Disruption methodology. We use disruption to help brands unleash the power of their soul to drive sustainable growth. We identify the cultural or market conventions to overturn. We scrutinize the future to determine what could lift the brand higher. And we define a Disruption platform that inspires the way the brand behaves and communicates.
Creating cutting-edge, media-neutral ideas built on a Disruptive brand platform is at the heart of what we do. The way in which our audience receives, digests and shares information has evolved beyond any single media platform. Therefore, we believe, everything a brand does is advertising. As such, it is important to factor in the consumer journey when developing creative work across touchpoints.
Backslash is an agile and responsive cultural-insight studio powered by a global Spotter network. Backslash taps into the intelligence, creativity and brilliance of the TBWA global collective to identify emerging trends/behavior and provide us with culturally relevant thought leadership on a daily basis.
Grizzlee is our in-house production capability whose ambition is to create content at any scale that moves culture. Grizzlee has been consciously built with today’s content spectrum in mind. Recognizing that our clients need content from micro to macro to mega from real time to branded entertainment with varying degrees of complexity, budgets, and media support.
TBWA is The Disruption® Company: the cultural engine for 21st-century business. We create disruptive ideas that locate and involve brands in culture, giving them a larger share of the future. Our collective has 11,300 creative minds across 275 offices in 97 countries, and includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, GMR, The Integer Group®, TBWA\Media Arts Lab, TBWA\WorldHealth and TRO. Global clients include adidas, Apple, Gatorade, Henkel, Hilton Hotels, McDonald's, Michelin, Nissan and Singapore Airlines. Follow us on Twitter, LinkedIn and Instagram, and like us on Facebook. TBWA is part of Omnicom Group (NYSE: OMC).
About Omnicom Group Inc.
Omnicom Group Inc. (NYSE: OMC) (www.omnicomgroup.com) is a leading, global marketing and corporate-communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
LOS ANGELES IS CONVERGENCE
We are in a time where brands need to live at the speed of culture. Los Angeles is the perfect city to create work for a modern world. It is living convergence: a perfect alchemy of entertainment, music, design, technology, art and fashion set the pace unlike any other city today. Add to that its tectonic precariousness and you have a dynamic city and creative community sitting on the edge of their seats alive to the world’s seismic shifts, both physical and cultural. Set against the Pacific, Los Angeles is the final frontier – a horizontal, not vertical, city. At no other time in history has this lateral surface mentality so perfectly mirrored the trends of our world. We no longer live in a time of the deep moment but rather one of the wider experience.