| Titre | Donald |
| Agence | DDB Chicago |
| Campagne | Connect the Rainbow |
| Annonceur | Wm Wrigley Jr. Co. |
| Marque | Skittles |
| Mise en ligne | Septembre 2015 |
| Secteur d'activité | Bonbons |
| Synopsis | The Mars team at DDB Chicago has launched “Connect The Rainbow” for Skittles – an interactive experience that invites people to connect with a motley crew of flavor fanatics in a variety of odd ways. Is your favorite flavor strawberry, like Rodger? Then give him a call to chat and see what else you have in common! Maybe your favorite is grape, like Eunice. Go ahead and play her on the newly released Madden NFL 16. If you love lemon, like Bryce, write him a letter at summer camp. Maybe you love green apple, like Donald. Fax him, and see what he sends back. Last but not least, maybe you love orange, like Lisa. Then telepathically communicate with her. Over the next two weeks, this program will be supported across all of the brand’s social channels. Additionally, the EA Sports/Madden team was so excited about welcoming Eunice on board, they’ll be featuring her as one of their official ‘Playmakers’ in their community correspondence. Check out the campaign and connect with the characters here:https://www.facebook.com/skittleshttps://twitter.com/skittleshttp://skittles.comhttp://www.twitch.tv/grannyfootball/profile Congratulations to the DDB Chicago Skittles team involved: Mark Gross, Brian Boord, Chad Broude, Will St.Clair, Katie Siegel, David Chriswick, Matt Mullen, Kate Christiansen, Gwen Hammes, Erin Leahy & Liza Raser. |
| Type de média | Publicité sur Internet |
| Responsable de la création | John Maxham |
| Directeur de la création | Mark Gross |
| Directeur de création | Brian Boord |
| Directeur artistique | Alex Zamiar |
| Directeur de création | Chad Broude |
| Concepteur / rédacteur | Jonathan Richman |
| Executive Director of Integrated Production | Diane Jackson |
| Producteur exécutif | Will St. Clair |
| Producteur de contenu agence | Erica Bletsch |
| Producteur | Katie Siegel |
| Directeur des Stratégies | David Chriswick |
| Directeur des Stratégies | Matt Mullen |
| Directeur des Stratégies | Thomas Hehir |
| Business Affairs | Kate Christiansen |
| Directeur de clientèle | Gwen Hammes |
| Chef de groupe | Erin Leahy |
| Responsable de budget agence | Liza Raser |
| Responsable de budget agence | Trace Schlenker |
| Réalisateur | Luc Schurgers |
| Producteur exécutif | Dominic Bernacchi |
| Producteur exécutif | Darren Foldes |
| Producteur exécutif | Rich Pring |
| Producteur | Devon Irete |
| Photographe | Ryan Schude |