Coordonnées/Contact

437 Madison Avenue
New York New York 10022-7001
Etats-Unis
Téléphone: (+1) (212) 415-2000
E-mail:
Site web:

Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Jamie McGarry

Jamie McGarry

EVP, Director of Business Development, U.S.

Téléphone: (+1) 312 552 6505


Données

Autres compétences: Publicité/Communication intégrée, Agence digitale, Marketing Mobile, Marketing Médias sociaux, Marketing Services, Développement / innovation / marques, Stratégie et planning, Multiculturel

Fondée en: 1949

Holding: Omnicom Group Inc. (New York, Etats-Unis)

Effectif: 11000

Awards: 50

créations: 297

Autres compétences: Publicité/Communication intégrée, Agence digitale, Marketing Mobile, Marketing Médias sociaux, Marketing Services, Développement / innovation / marques, Stratégie et planning, Multiculturel

Fondée en: 1949

Holding: Omnicom Group Inc. (New York, Etats-Unis)

Effectif: 11000

Awards: 50

créations: 297

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
Etats-Unis
Téléphone: (+1) (212) 415-2000
E-mail:
Site web:
Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Jamie McGarry

Jamie McGarry

EVP, Director of Business Development, U.S.

Téléphone: (+1) 312 552 6505

New McDonald's campaign demonstrates the choice and control new $1 $2 $3 Dollar Menu provides

During the recent award shows, you may have watched an ad featuring Chrissy Teigen ordering off McDonald’s new $1 $2 $3 Menu. The Chrissy spot is part of an all-encompassing effort to introduce McDonald’s $1 $2 $3 Dollar Menu. All the campaign’s creative – both above and below the line — is meant to demonstrate to consumers that value is back at the quick service restaurant.

Led by We Are Unlimited, in close partnership with embedded retail agency The Marketing Store and PR Agency Golin, the campaign is completely through the line. From the TV ads to the in-store tray liners, every element of the campaign is integrated and designed around the consumer.

Normally within the value category, customizing and not spending a lot of money are at odds with each other. But the innovative McDonald’s $1 $2 $3 Dollar Menu offers multiple options in each price point, allowing a very customizable selection. It gives the consumer choice and control through the variety of the menu. The creative running across broadcast, online video, radio, out of home, social media, and in digital drives awareness and shows how the McDonald’s $1 $2 $3 Dollar Menu fits into everyone’s life no matter the situation.

Click below to watch some of the new work:
Office Kleptos
Grocery Store
Tailgate
Expensive Hardware
Playdate
Chrissy Teigen’s $1 $2 $3 Dollar Menu Run