Coordonnées/Contact

437 Madison Avenue
New York New York 10022-7001
Etats-Unis
Téléphone: (+1) (212) 415-2000
E-mail:
Site web:

Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Jamie McGarry

Jamie McGarry

EVP, Director of Business Development, U.S.

Téléphone: (+1) 312 552 6505


Données

Autres compétences: Publicité/Communication intégrée, Agence digitale, Marketing Mobile, Marketing Médias sociaux, Marketing Services, Développement / innovation / marques, Stratégie et planning, Multiculturel

Fondée en: 1949

Holding: Omnicom Group Inc. (New York, Etats-Unis)

Effectif: 11000

Awards: 50

créations: 297

Autres compétences: Publicité/Communication intégrée, Agence digitale, Marketing Mobile, Marketing Médias sociaux, Marketing Services, Développement / innovation / marques, Stratégie et planning, Multiculturel

Fondée en: 1949

Holding: Omnicom Group Inc. (New York, Etats-Unis)

Effectif: 11000

Awards: 50

créations: 297

DDB Worldwide Inc.

437 Madison Avenue
New York New York 10022-7001
Etats-Unis
Téléphone: (+1) (212) 415-2000
E-mail:
Site web:
Wendy Clark

Wendy Clark

CEO at DDB Worldwide
Jamie McGarry

Jamie McGarry

EVP, Director of Business Development, U.S.

Téléphone: (+1) 312 552 6505

DDB San Francisco shines a light on saving energy with an alternative ad

DDB San Francisco created a clever way for Energy Upgrade California to “shine a light” on energy conservation in honor of Earth Day. In order to demonstrate that together we’re #BetterOff, the lights on a billboard in the Los Angeles area were turned off for a night, creating an alternative advertisement supporting the Energy Upgrade California initiative on top of the existing advertiser’s message.

Lighting this billboard space usually consumes a great deal of energy, but this idea transformed the out of home placement into an off-the-grid media space. Using a special solar powered material, the Energy Upgrade California message illuminated, taking over the existing billboard once it became dark outside. The #BetterOff billboard, which was located on the 405 Freeway in Los Angeles, emphasized the need for every Californian to make an effort to save energy.