Tribeca Film Festival and DDB New York Use Hieroglyphics to Retell Modern Favorites

DDB New York has created a new campaign to celebrate this year’s Tribeca Film Festival. 

To prove that great stories are truly timeless, DDB/NY, in conjunction with a certified Egyptologist from Brown University, created a campaign featuring ancient Egyptian-inspired retellings of some of our most beloved modern stories.

Taking the subjects of some of Tribeca’s 2019 anniversary events--- Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons --- and turning them into intricate, realistic hieroglyphic illustrations, DDB tells each film’s story in an entirely different way, which will surely intrigue both history and media nerds around NYC alike.

The out-of-home campaign launched with a full-scale mural installation located at the intersection of Morgan Ave. and Meserole St. in East Williamsburg as well as a rotating, 22-board takeover at the Oculus WTC. Beyond that, DDB/NY has also created ancient Egyptian-style prints to recognize the six programming sections the Festival covers - film, television, music, virtual reality, online work, and live talks - that will live around the Festival site and throughout New York City, from subway stations to bus stops, ensuring those throughout the city see these imaginative retellings.

The work launched to coincide with single ticket sales going live on March 26th, and lasts throughout the Festival in April.