| Titre | NK Seeds Case Study |
| Agence | RAPP Worldwide |
| Campagne | NK Seeds Case Study |
| Annonceur | Syngenta |
| Marque | NK Seeds |
| Date de première diffusion/publication | 2023 / 1 |
| Secteur d'activité | Agriculture, élevage, pêche, forêt |
| Synopsis | Could we seed a brand new thought? We needed to promote NK’s commitment to developing reliable seed hybrids to Argentina’s agricultural community. To do that, we had to reach the country’s ‘new’ farmer. A generation willing to innovate, and which values technology and process optimization, to maximize crop profitability and field growth. We brought the best of people and product together: We rethought the traditional means of agricultural communications to reach our new breed of farmer. Through our big idea “Impulsando la innovación” (driving innovation), we relaunched NK Seeds. The mass-media campaign was inspired by human growth, adaptability and evolution. We made a direct comparison between NK scientists, who are continually innovating, and NK products, which constantly adapt to the challenges faced by farmers in the field. And nurtured our audience’s commitment too: By relaunching the NK brand, we helped to reinforce its commitment to developing reliable crop varieties and hybrids that would improve farmers’ yield and profitability. |
| Type de média | Etude de cas |
| Longueur |