Titre#danceAwesome
Agence
Campagne #danceAwesome
Annonceur Samsung
Marque Samsung Galaxy A
Date de première diffusion/publication
Secteur d'activité Téléphones mobiles & tablettes
Philosophie The Samsung Galaxy A is a phone targeted at Gen-Z, but Gen-Z was turning their backs on Samsung. This is a generation that’s on their phones 24/7 and is sensitive to advertising bullshit. So to promote the Galaxy A, R/GA New York cut the fluff and turned the three things that matter to them – an awesome screen, awesome camera and long-lasting battery life – into the exact words of a song and a dance, with help from K-pop mega-band BLACKPINK. It was dropped as the #danceAwesome challenge on TikTok, resulting in 4.7M user videos, 16B views, and a significant increase in purchase intent.
Type de média Médias sociaux
Longueur
Senior Strategist
Monteur
Senior Animator
Senior Animator
Senior Sound Designer
Animation
Animation
Animation
Animation
Agency
Agency
Colorisation
UGC Curation and Clearances
Directeur de création associé
Directeur de création associé
Directeur de création associé
VP, Group Executive Creative Director
Directeur de la création
Directeur de la création
Concepteur / rédacteur
Directeur de création
Senior Designer
Designer
Group Account Director
Management Supervisor
Group Director Production
Lead Producer
Directeur des Stratégies
Senior Connections Planner
Strategy Director Influence
Executive Content Producer Studios
Director of Content Print Production
Senior Content Producer of Studios
Senior Content Producer of Studios
Director of Business Affairs
Business Affairs Manager

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