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| Titre | Repicturing Homeless - Kalles Story |
| Agence | Havas Germany |
| Campagne | Repicturing Homeless |
| Annonceur | Getty Images / Fiftyfifty |
| Marque | Getty Images / fiftyfifty |
| Date de première diffusion/publication | 2018 / 3 |
| Secteur d'activité | Publicité et communication |
| Synopsis | Getty Images, a world leader in visual communications has joined forces with the Düsseldorf street magazine fifty-fifty and the creative agency Havas Germany to launch a campaign which aims to change the way the homeless community is viewed and drive a narrative of possibility. The ‘Repicturing Homeless’ campaign (http://www.repicturinghomeless.com) sees homeless individuals portraying people from different walks of life in a series of stock images which are available to license from today. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Darren Richardson |
| Responsable de la publicité (annonceur) | Hubert Ostendorf |