Havas Germany Insights

Eric Schoeffler, Chief Creative Officer at Havas Germany & Executive Creative Director at Havas Europe, fills us in the balancing act of authentically portraying modern families and parenthood in advertising. lire plus

Recently appointed CEO, Peter Mergemeier, walks us through their new approach and what this means for today's client needs. lire plus

Les tremblements des malades ne seront plus un problème lire plus

This digital tool compensates for the tremors caused by Parkinson’s lire plus

The industry has challenged us to gamify user experiences for the sake of immersive connectivity, which leads us to think creatively with different dimensions in mind. lire plus

On social media platforms, it is about understanding the needs of the audience and seeing how marketing activities can fit in to achieve the biggest outcome. The usage of social media platforms by the audience needs to shape marketing activities and not the other way round. lire plus

Ultimately, while it would be desirable, it remains to be seen if the shared social consciousness will endure: Will we continue to look out for and take care of each other? lire plus

Good work is the result of team effort; something we achieved commonly and on eye-level. lire plus

Different points of view can co-exist without harsh feelings. When you feel someone puts a lot of heart in it, let them prove you wrong and create something together. lire plus

I get bored easily, so the fact that I can jump from project to project and challenge to challenge on a weekly or even a daily basis is a great motivation for me. lire plus