| Titre | Busy Driving Nothing |
| Agence | Havas London |
| Campagne | Busy Driving Nothing |
| Annonceur | EDF |
| Marque | EDF |
| Date de première diffusion/publication | 2021 / 8 |
| Secteur d'activité | Eau, gaz et électricité |
| Synopsis | Havas' second major brand campaign for EDF showcases how the energy giant can help drivers reduce emissions while they sleep – by charging their cars overnight with zero-carbon electricity, all for under five pounds. |
| Philosophie | Havas London is behind a new campaign for EDF which showcases how the energy giant can help drivers reduce emissions whilst they sleep – by charging their cars overnight with zero-carbon electricity, all for under £5. The campaign, which breaks this week and will initially run for the next three months, spans TV and VOD as well as social and other digital channels. In the film, we feel the positive energy flowing around the nation as EVs charge up on zero-carbon electricity throughout the night. Out of the silence, we hear a hushed choral version of “Busy Doing Nothing”, the Richard M. Sherman tune which soundtracked Havas’ debut work for EDF, as a variety of vehicles up and down the country spark to life whilst the nation sleeps. We close with a terraced house at dawn; outside which the lights of the car turn off, as the bedroom light switches on and the nation awakes. The work represents Havas London’s second major brand campaign for EDF, with this execution focused on a specific product: The GoElectric 35 tariff which allows customers to charge up their electric vehicles for less than £5 whilst they sleep. The first, which launched in September 2020, championed the company’s diverse electricity generation mix and underlined the fact that, unlike many of its historical and start-up rivals, EDF is actually generating zero carbon electricity at scale – not just selling it. |
| Problème | The brief was to drive consideration of EDF as the brand that offers easy EV charging at great value – especially for those who are yet to see the benefits of EVs. EDF’s GoElectric 35 tariff offers cheaper overnight charging, backed by 100% zero-carbon renewable electricity. |
| Type de média | Télévision |
| Longueur | |
| Media planning | Havas Media Group |
| Son | 750mph |
| Responsable de la création | Vicki Maguire |
| Directeur de création | Andy Lockley |
| Directeur de création | Dan Cole |
| Directeur de création | Andy Garnett |
| Directeur artistique | Paul Robbins |
| Concepteur / rédacteur | Sam Turk |
| Directeur des Stratégies | Ravi Matharu |
| Stratégie | Kerrie Boyes |
| Senior Account Director | Alec Campbell |
| Responsable de budget agence | Naomi Hollowday |
| Producteur, agence | Charlotte Longgren |
| Assistant de production, agence | Sian OHalloran |
| Photographe | Frederick Paxton |
| Réalisateur | Frederick Paxton |
| Production Co | Academy |
| Producteur exécutif | Simon Cooper |
| Monteur | Jack Williams |
| Chef de projet | Katie Kennedy |
| Directeur de la photo | Stuart Bentley |
| Producteur, maison de production | Georgina Smith |
| Producteur, maison de production | David Keegan |
| Post production | Assembly Rooms |
| Post production | Nineteentwenty |
| Sociéte de création sonore | Sam Ashwell |
| Sociéte de création sonore | Mike Bovill |