Campagne Blendologie by Grant's
Annonceur Grant's
Marque Grant's
Mise en ligneFévrier 2013
Secteur d'activité Whisky, gin, vodka...
To value the quality of grant's whiskies, we launched a new concept: 'blendology' - the equivalent of oenology, but for blended whisky. Instead of lecturing our audience about the subtle art of blending whisky, we gave them a chance to experiment it first hand through an immersive digital experience. Under brian kinsman's leadership (grant's master blender), people were challenged to co-create a limited edition of grant's, using rich educational tools (tutorials videos, tips, games...).
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