TitreFred Raillard (Cannes Lions 2016)
Mise en ligneJuillet 2016
Synopsis Fred Raillard started his career as a strategic planner before moving to the creative department. He worked with Farid for agencies like BETC, BDDP, Leo Burnett and CLM BBDO before moving to BBH, then Goodby & Silverstein. He co-founded Marcel with Farid Mokart and then FFL Group, which has since become Fred & Farid.
He talks about his career, China, Cannes and specifically #maplaceestdanslasalle campaign, and also about luxury brands.