TitreThe Boys drawn by Jade (6 y.o)
Agence
Campagne Parental Control
Annonceur Amazon Prime Video
Marque Amazon Prime Video
Date de première diffusion/publication
Secteur d'activité Autres
Slogan We prefer they imagine them rather than watch them.
Synopsis Following a French study finding that children spend an average of seven hours a day in front of screens, Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings.

With shows like The Man in the High Castle (18+), Fleabag (18+) Jack Ryan (18+) and The Boys (18+), part of the Prime Video catalogue remains inaccessible to its younger members…and that’s exactly who they asked to create the campaign.

Jade (6 y.o), Thiago (5) et Marilou (6), three young Prime Video members, were asked to use their imaginations and draw what the titles of some Prime Video Original series meant to them. Controversial, violent series containing vulgarity, reserved for an adult audience (16+/18+)... basically series they quite simply haven’t been able to watch.

Each drawing will be the subject of a film retracing the child’s experience and focusing on their imagination, thankfully protected by the Prime Video parental control. The observation of a human truth in the form of these 3 video capsules.

These same drawings will also be the subject of an OOH campaign around Paris, promoting three Amazon Original shows. The children will therefore become the youngest art directors in the history of Prime Video and will be credited for the campaign.
Philosophie Jade (6), Thiago (5) et Marilou (6), three young Prime Video members, were asked to use their imaginations and draw what the titles of some Prime Video Original series meant to them. Controversial, violent series containing vulgarity, reserved for an adult audience (16+/18+)... basically series they quite simply haven’t been able to watch.

Each drawing will be the subject of a film retracing the child’s experience and focusing on their imagination, thankfully protected by the Prime Video parental control. The observation of a human truth in the form of 3 video capsules available on the brand’s website and social media channels and that you can discover in the presskit.

These same drawings will also be the subject of an OOH campaign around Paris, promoting three Amazon Original shows. The children will therefore become the youngest art directors in the history of Prime Video and will be credited for the campaign. Their work will be displayed next to the real posters of the series, thus drawing a parallel between the reality of the series and children’s interpretations of them.
Problème Following a French study finding that children spend an average of seven hours a day in front of screens, Amazon film and video streaming platform, Prime Video, with its agency, Herezie, launched a campaign promoting its parental control settings.
Résultat The new parental control settings of Amazon Prime Video prove that children have never seen these programs they're not allowed to watch.
Type de média Publicité sur Internet
Longueur
Plus d'info
Social Media Manager Alexandre Andresciani
CEO Andrea Stillacci
Executive Creative Directors Paul Marty, Etienne Renaux
Copywriter Théo Castagné
Art Director Rodolphe Pinta
Very Junior Art Directors Jade, Marilou, Thiago
Account Director Dimitri Boudnikoff
Account Manager Marine Chenu
Community Manager Douglas Antonio
TV Producer Tanya Kozlova
Production company The CABS
Directors The CABS

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