Titreadidas NEO Snapchat
Annonceur adidas
Marque adidas
Mise en ligneDécembre 2016
Secteur d'activité Mode, vêtements, chaussures
Philosophie adidas neo fans are mobile-first and they demand a voice. So when briefed to create a truly innovative global activation, we launched #myneolabel on Snapchat.With participation at its heart, #myneolabel kicked off with a mini fashion film featuring four ‘white looks’. Fans are encouraged to SNAP IT. DRAW IT. WEAR IT.Using Snapchat’s native doodle tool, budding designers are invited to create and edit their own fashion designs on a photo of a model wearing a white look. Four winners will be flown to adidas HQ in Germany to have their designs turned into real items as part of a super limited adidas neo collection. 
Résultat 3.9M - Views since the start of the campaign
2.9K - People entered
190K - Snaps opened, 13% conversions rate from open to screengrab, indicating high level of participation 
74% - Completion rate of over 190K opens
220% - Increase in Snapchat community within the first 24 hours  
4.4% - Engagement rate on Instagram 
Type de média Médias sociaux
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