Caroline Winterton joined Barton F. Graf as the CEO in May of 2018.. She was most recently a Partner at Grey running Pringles, Febreze, Downy, Bose & Walgreens. She has worked on a wide variety of categories including automotive, retail, tech, CPG, apparel and FMCG.
Prior to joining Grey, Caroline was the Executive Group director at TBWA\Chiat\Day NYC running McDonald’s, multiple Kraft brands and Vonage. There she re-launched Planters with a new voice, Robert Downy Jr, and Wheat Thins with an award winning Family Guy collaboration. She has also worked on Coca-Cola and Ocean Spray, winning numerous creative and effectiveness awards.
Beyond CPG, Caroline ran the Nike Jordan brand at Wieden + Kennedy digging into art, music, celebrity and entertainment to drive the brand. A closet tech-geek she spent the first part of her career in automotive and technology working on Jaguar and Motorola at Ogilvy & Mather, Nextel at TBWA and client side at Sirius Satellite Radio.
Caroline went to Connecticut College graduating with a degree in Psychology focusing her studies on human relationships and neuroscience. In addition to her love of understanding what makes people tick, she paid her way through school as an Emergency Medical Technician so if you happen to get hurt, need to deliver your baby, or generally feel sick she’s a good one to call.