Taproot is a communications agency whose core strength is in creating effective and distinctive ideas built on a strong case of unusual enquiry. Taproot believes that one can arrive at interesting answers only if one has an interesting enquiry. Rooted in reality, Taproot tells evergreen stories, which place the product front and centre. These stories take many forms, appeal to every sense, and create enriched brands.
Taproot Dentsu has always set out to prove that effective work and award-winning work are synonymous by consistently sweeping industry awards - most recently at Cannes Lions, Spikes Asia and Goafest, for a gamut of prominent clients that include Airtel, Marico, Aditya Birla Capital, Nirma, ITC, Myntra, Facebook, Uber, Danone and Parle among others.
While it is best known for its expertise in above-the-line services such as TV, Print, Radio and Outdoor, Taproot Dentsu has expanded its focus to Brand Consulting, Branding (Identity, logo, brand manual, etc.), B2B Communication, CSR Solutions, Packaging Design and other design. It also has an exhibition, retail display and printing partner, TRIP.
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