There is an old saying in the advertising business, “Better, faster, cheaper – pick two, but you can’t have all three.” We felt that, working collectively, we could find a way to deliver on all three.

We call ourselves Demand Creation Partners, and we are the first truly global, shared-partner, creative agency model. Spark44 is a joint venture between JLR and agency management, dedicated to the Jaguar and Land Rover brands. Whether our future partners choose the Joint Venture Model or the Strategic Partners Model, they have a team fully dedicated to driving their business.