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| Titre | How the first of it’s kind Metaverse village provides real veterans homes |
| Agence | Zulu Alpha Kilo |
| Campagne | How the first of it’s kind Metaverse village provides real veterans homes |
| Annonceur | HomeEquity Bank |
| Marque | HomeEquity Bank |
| Date de première diffusion/publication | 2022 / 7 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Philosophie | HomeEquity Bank, the provider of the CHIP Reverse Mortgage, have partnered with Homes For Heroes, a charitable organization that builds villages for veterans experiencing homelessness. HomeEquity Bank has taken the plans for Homes For Heroes’ future build in Kingston, Ontario, and built a virtual version of the village within the Decentraland Metaverse platform. Visitors can explore the virtual Homes for Heroes village, and help “make it real” by donating funds that will be matched by HomeEquity Bank. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Zak Mroueh |
| Directeur de la création | Brian Murray |
| Creative Director/ art director | Vic Bath |
| Creative Director, Copywriter | Dan Cummings |
| Directeur artistique | Erin Rodness |
| Designer | Jackman Chiu |
| Producteur, agence | Ece Inan |
| Producteur, agence | Sarah Dayus |
| Account Management Team | David Tremblay |
| Account Management Team | Lauren Boultwood |
| Account Management Team | Samantha Tang |
| Planning Team | Maxine Thomas |
| Responsable de la publicité (annonceur) | Yvonne Ziomecki |
| Responsable de la publicité (annonceur) | Vivianne Gauci |
| Responsable de la publicité (annonceur) | Erin Wilson |
| Responsable de la publicité (annonceur) | Niary Toodakian |
| Responsable de la publicité (annonceur) | Jackie Wilson |
| Client Partner | Jacqueline Howard |
| Client Partner | Cameron Diggon |
| Agence Média | iQuanti Inc |
| Equipe média | Kerstin Baker Ash |
| Equipe média | Tony Hooper |
| Equipe média | Maithili Bandishti |
| PR Agency | Weber Shandwick - Toronto |
| Public Relations | Riya Dhaliwal |
| Public Relations | Adam Bornstein |
| Public Relations | Michelle Zucchero |
| Maison de production | Zulubot |
| Réalisateur | Vic Bath |
| Réalisateur | Dan Cummings |
| Producteur | Ben Bentivegna |
| Directeur de la photo | Adam Griffiths |
| Post-production Supervisor | Sarah Dayus |
| Monteur | Mallory Robbins |
| Online / Color Artist | Felipe Chaparro |
| Musique | Soup Music Asche and Spencer |
| Ingénieur du son | Noah Mroueh |
| Digital Interactive Producer | Ece Inan |
| 3D Architecture and Game Design House | Metaverse Architects |
| 3D Architecture Producer | Maggie Hill |
| Metaverse Architect | Sean Ellul |
| Metaverse Architect | Andre Causon |
| Metaverse Architect | Aaron Zarb |