TitreMaillot 45
Agence
Campagne Maillot 45
Annonceur Liberty Seguros
Marque Génesis Seguros
Date de première diffusion/publication
Secteur d'activité Assurances, mutuelles
Slogan Maillot45
Synopsis In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it. That is why we have created the first cycling jersey that warns drivers about the need to reduce their speed near cyclists, cleverly using the same signal recognition system. Vehicles are getting smarter every day, but some drivers still aren't.
Philosophie Maillot 45, first cyclists jersey that act as a dynamic and real time interactive signpost to warn drivers to slow down.
Problème In 2017, 3,000 cyclists were involved in road accidents in Spain. One of the reasons is that drivers don't slow down when they approach them, this is mainly because drivers don't know that they should slow down to 45 km/h. Others just choose not to do it.
Type de média Expérience extérieure interactive
Longueur
Plus d'info
Executive Creative Director, EVP
Creative Director
Art Director

Sélection de créations