TitreKeep Walking Colombia
Agence
Campagne Keep Walking Colombia
Annonceur Diageo
Marque Johnnie Walker
Date de première diffusion/publication
Secteur d'activité Whisky, gin, vodka...
Synopsis

The Colombian civil war provides the dramatic backdrop for Diageo's stirring film illustrating Johnnie Walker's famous "Keep Walking" tag in a dramatic real-world scenario.

Created in partnership with Bogota's Museum of Modern Art (MAMBO) and American Photographer/Artist Spencer Tunick, the film showcases 6,000 Colombians stripping down and walking hand-in-hand in an effort to work toward unity, despite undergoing the strife of a decades-long civil war.

The video opens with Wilson Barreto, a former Colombian policeman who recalls being blinded in Bogota at the age of 19 during a bomb attack by FARC (Revolutionary Armed Forces of Colombia). But we later see him laughing alongside his friend Luis, a former FARC combatant who turned out to be involved in the attack that had hurt Barreto. The film goes on to depict others from both sides of the war yet living in harmony, including civilian victim Pilar Navarrete, former army officer Pablo Emilio Moncayo, ex-right wing paramilitary activist Ederlidia Garizao and former FARC combatant Maria Esperanza Sierra.

Their stories set the stage for Mr. Tunick's latest artistic endeavour and his largest in six years. Known for his photographs involving masses of unclothed individuals in various environments, he asked 6,000 Colombians to lay themselves bare to showcase their desire to move forward as a unified nation.
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