FRED & FARID Shanghai Insights

The North Face invites customers on a rugged trek to acquire its products. lire plus

The multi-talented partner, co-founder, ECD and MD of FF Shanghai tells us how the agency is building a bridge between cultures. lire plus

If the President of the United States considers Twitter his most effective communications tool, who are we to argue? lire plus

Hundred of kilometers, 28 hours of race, unforgiving terrain, this is a new marathon concept named “North Face Marathon”. To generate interest and subscription, the organizers create a sho... lire plus

Un marathon de l'extrême qui fait passer les autres pour des échauffements. lire plus

The most stable Porsche lire plus

Air France activates its Business class with a mobile game. lire plus