M&C Saatchi Stockholm is founded on one single principle: Brutal Simplicity of Thought. Brutal simplicity is at the heart of everything. From creative thinking to creative work to how the agency is structured and work with its clients. The agency makes no distinction between on- and offline and is a future-focused driven by creativity, excellence and simplicity. With mobile and tablets fast becoming primary screens, social is at the core of the offering, leveraging all touch-points in a lean, smart agency model which monetises and measures.