Hey, was founded in a time when the definition of advertising was changing. Its partners, formerly of intergalactic agency DDB, set up shop at the intersection of storytelling and invention. It’s a fun corner. Here we create opportunities for brands to engage, in form and message – from ads to apps to social media to street theater – fashioning a coherent story across a vast universe of possibilities. It’s an interesting time to be in (advertising). Because the new instruction manual hasn’t been written yet.
Marketing is getting harder every single day. Because of the proliferation of digital tactics marketers must understand, evaluate and execute many more tactics than they ever before to reach marketing goals. Where most see only challange Hey, views this trend as an opportunity. Hey brings creativity to marketing messages and digital forms to construct programs that surprise, delight and ultimately sell.
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