TitreWMR Begin Desire
Agence
Campagne Begin Desire
Annonceur Bacardi-Martini
Marque Martini Royale
Date de première diffusion/publication
Secteur d'activité Spiritueux
Synopsis Last year, Martini returned to Formula One creating the Williams Martini Racing Team. Once the the global brand campaign "Begin Desire" was launched, Martini choose to use Formula One to express its unique point of view about competition and life. To do this, the brand revived the mythical red and blue lines of Martini Racing in the print and digital executions to show the most passionate and sensual side of the elite competition.
This work for the Barcelona Grand Prix is the local activation of a global campaign that will also be launched in other race cities around the globe. 
Type de média Presse & publications
Directeur de la création
Art Direction
Art Direction
Art Direction
Art Direction
Conception / rédaction
Conception / rédaction
Accounts management
Accounts management
Producteur, agence
Maison de production
Photographe

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