|Titre||The Value of the Third 40|
|Campagne||The Value of the Third 40|
|Date de première diffusion/publication|
|Secteur d'activité||Services bancaires, investissements, services boursiers|
|Philosophie|| &Rosàs has launched the third installment of Deutsche Bank's 'The Value of Time', a digital content project that aims to underline the impact time can make on our lives through a series of inspiring stories. |
Following the first two installments, ‘The Value of One Second’ and ‘The Value of 15 Years’, from architect Victoria Garriga and ballet dancer Saioa Lopez, it’s now the turn of Spanish rugby international Cesar Sempere to talk about ‘The Value of the Third 40’. He is referring to the 40 minutes of rugby’s third half which comes after the two 40 minute halves of the game.
In the third half cannot be missed, as the players and sometimes even the fans come together over a drink for a friendly meal to talk about the game they have just played and what it means to play the game. As Cesar Sempere explains in the piece, “what happens in the third half is what makes it worthwhile playing a sport as demanding as rugby. Rugby is a very demanding, hard sport and at the end of the day you need friends on and off the pitch. Everything in life should have a third half and the world would be a lot easier.”
In this third chapter in the branded content campaign. Creative agency &Rosàs continues to build and to position the Deutsche Bank as a brand that believes that time is the most valuable thing we have and that it should always be our biggest investment.
In addition to different social networks, the stories of the online project can be viewed on the website, where in addition to documentary videos, photographs, articles and podcasts of each protagonist will be shared.
This third piece was directed by Albert Sala of The Production Club. Julián Álvarez has also composed an original piece for each video.
|Type de média||Télévision|